(The Hosting News) – Today sees the launch of an innovative new TV advertisement by 1&1 Internet, Inc., www.1and1.com, a global leader among Web hosting providers. Building upon the success of the debut ad for 1&1 MyWebsite – an easy online application that creates an attractive and highly-tailored business website in minutes – 1&1’s new TV ad highlights must-have elements for online success, including Search Engine Optimization, Social Media and powerful Web applications to enhance functionality. With just a few clicks, 1&1 offers any level of user “a website created by you”.
We see the new 1&1 MyWebsite in action in various business settings (from sports store to hair salon) – creating a professional quality, mobile-optimized website specially tailored to one of the nearly 140 industry sectors which it includes. 1&1 MyWebsite now makes even lighter work of running an online strategy for any business. We explore innovative elements – such as linking a website to essential social networks like Facebook, the Search Engine Optimization tool, and simply ‘dragging and dropping’ some of the 95 integrated Web apps that can add functionality across eCommerce, communication, social media, or business management.
1&1 is unique in utilizing premium television slots to explore an important small business-specific issue. The provider aims to educate and encourage hundreds of thousands of US businesses that can benefit from a stronger website. 1&1’s TV ads are an ideal way to inspire business owners at a convenient time when they are able to think creatively and about their business development.
Robert Hoffmann, CEO Hosting, 1&1 Internet, Inc., said “With tough economic pressures on many small firms, we aim to motivate and equip company owners to achieve a truly effective Internet presence – with all the elements to attract, interact and transact online. Our latest TV ad is both upbeat and effective in showing how one product can deliver on all the ingredients necessary today for online success”.
1&1’s latest MyWebsite TV campaign will involve ads in USA, UK, Spain, Germany, Austria, France, Italy, Poland and Mexico. The US ads were created by the advertising agency Jung von Matt/Neue Elbe GmbH, www.jvm.com, Hamburg, Germany. Media buying for the US has been provided by Horizon Media, New York City, www.horizonmedia.com.
1&1 MyWebsite is now airing in the US during prime-time and professional sporting events on channels including CBS, FOX, ESPN, and TBS.
Since 2000, 1&1 has been at the forefront of promoting and driving the use of the Web by US small businesses. As a global leader among Web hosts, 1&1 is well placed to deliver a high quality service to its customers. The company currently holds more than 12 million customer contracts worldwide and manages over 11 million domain names.
For more information visit the website at www.1and1.com.