Microblogging might not be a familiar term to you. For the most part, people who do it on a regular basis call it “tweeting”. Twitter, Tumblr and other methods of posting content in short form are called microblogging. You can run your own microblogging platform, and there are a few good reasons to do it.
Reason #1 – If you have a community organization or really any time of club or organization that you want to connect with online, you can create a microblogging online community. They can share content on gaming, science or whatever the topics of your community happen to be.
Reason #2 – If your company or non-profit consists of more than a few people, microblogging might be a good way to share company information internally on your private network.
Reason #3 – If you have a strong enough customer base, you might be able to convince them to join your site and use its microblogging features to share product reviews, ratings, photos and videos.
Once you have decided to setup your own microblogging platform, you need to actually decide how to do it. There are some open source options, such as StatusNet, a Twitter-like system and Gelato, a Tumblr-like system.
Next, you will need to install it and secure on your server according to your specifications. If you want it to be internal only, you will need to make sure it is not accessible to random people on the Internet. Finally, you will need to promote it, even if it is only for your internal organization, because people who already have Twitter, Tumblr, and other social media will need convincing to adopt another one.