Website statistics can give you insights into how many people are visiting your website, how often they visit, what countries they visit from and much more. There are a number of add-ons for WordPress that provide statistical data as well as third-party hosting apps that provide similar functionality. You can also use cloud-based analytics tools to accomplish the same goal.
1. WordPress tools – There are a number of WordPress plugins that provide statistics, and you can also use Jetpack, a service that provides WordPress.com features for hosted WordPress installations. Simply login to WordPress, activate Jetpack, and enable WordPress.com Stats.
2. Hosted scripts – Two of the most popular statistical apps for web hosting are Webalizer and AWStats. They both have their advantages, and in many cases, you might just want to use the one that your hosting provider offers. If you need to install one yourself, Webalizer might be easier.
3. Cloud analytics – Plenty of third party services offer free analytics for websites. Google Analytics is probably a favorite, especially because it integrates with other Google apps like Webmaster Tools and Adsense. The disadvantage of these apps is that your site must load scripts from that third party, which can sometimes create some lag for your visitors.
In some cases, you might find yourself using more than one statistical tool, and that is perfectly fine. You should do whatever you need to do to get the information you need. The next step is to analyze it and use it to make your site stronger and more appealing to your visitors.