There was a time when almost all the websites we knew and used regularly were .com domains. Less commonly, we’d see a .net or .org. But we trusted .com and when we thought of a website name or went to type one in, we always ended it that way.
While the .com domain has always been the most popular and iconic, over the years, lots of other Top Level Domains (TLDs) have popped up as an alternative to the original: .me, .co, and .io are all examples. These short, user friendly domain extensions are gaining fast in popularity among millennials and the startup industry.
Companies, especially youthful and nimble startups, are jumping at the chance to own a web address that is unique, short, catchy, and able to stand out–in a good way. These TLDs might have once been considered novel, short-lived, or a fad, but that’s no longer the case. They provide a simple and effective way to differentiate from the competition.
Gaining the most popularity is .co, the extension created especially for innovators and entrepreneurs. You won’t see just any business registering a .co domain. The domain extension has been going strong since it became available, and is already home to trendsetting companies like 500 Startups, Vine, Silk, and Up Global.
These companies wouldn’t rely on a fad for their main website and the seat of their digital presence. They see real benefits from using a .co domain. Go.co, the official website for the .co domain, also offers perks like free tickets to events and conferences to its members.
The .co domain extension is considered global by Google, so people around the world can see and use it, making it a great choice for companies that do business all over the world, like so many companies do today.
Some register .co domains because the .com domain they wanted wasn’t available. This happens more often than you’d think! The .com domain has been around for such a long time that many ‘good’ domain names have already been taken or are being held by companies that sell domains for profit. Choosing to go with a .co domain could free up a domain name you wanted but wasn’t available on .com.
A domain extension that is short, catchy, unique, and built for innovation is perfect for entrepreneurs and business owners with vision. The .co domain is not a fad. It’s a great choice for startups and small businesses to make their presence known online.