Are you struggling with your conversion rates? Small businesses rely on their conversion rates in order to grow their business. After building a great product or service, perfecting it, and marketing it, it’s time to start seeing customers that are ready to pay for it.
When your customers don’t end up being permanent customers or you aren’t able to get them in the first place, it’s time to rethink your business strategies. This is done by optimizing your conversion rates so your business can do better in sales and customer acquisition.
Take a look at four major ways you can improve your customer conversion rates in order to grow your business and customer base.
What is the goal behind optimizing my conversion rate?
When it’s time to optimize your conversion rate, it’s about improving your marketing efforts and your online presence. Your previous tactics weren’t working and it’s time to put into place a new strategy that will enhance your conversion rates.
This is typically done by improving your website, perfecting your landing page, and offering amazing content. You should first start by utilizing your marketing widgets and then solving problems from there.
It’s important that you utilize marketing widgets, like the popular SumoMe widget. It helps you optimize your website for marketing.
Try a feature called Smart Bar to more easily share your premium content with visitors by adding a header bar to the site asking for your customer’s email address in exchange for the content.
Try Heat Maps, a widget that gives you a chance to record live interaction on your website from your visitors which helps you to later analyze why people are clicking away from, where they like to browse, and where they spend the most time.
What problems can be solved?
It’s time to look at what your current problems are so that you can focus on solving them. Don’t overwhelm yourself with ten problems but instead, focus on one or two. Many businesses want to run a blog, e-commerce store, and auction site–“all in one,” rather than focusing on one niche. Focus on your blog, your email marketing, or your product, whatever needs the most help, rather than try to do it all right now.
Testing your website
It can always be helpful to test your website in different versions to make sure it’s working well for your users. Have you pulled up your website on a cell phone or tablet? It may look great on the laptop, but difficult to navigate on a smart device. See if you are using too many images, if your headings are too hard to read, or if your color scheme is a disaster.
Finally, make sure you are offering great content that is optimized for your target audience. Are you talking to your target audience or a more general audience? Are you solving a problem and offering a solution? Ask yourself what the main purpose behind your content is and what you are trying to achieve.
End your posts with a call to action and share on social media to engage with your customers. Be sure to check in on the comments section to see what feedback you’re getting and if there are questions to be answered.
Be sure to improve your customer engagement and customer support in order to keep people from getting overwhelmed or confused by your website.
Follow these steps to increase your conversion rates and your customers will find your site easy to navigate, helpful to look at, and will want to come back for more.
With a strong website in place, a blog with great content, and a better marketing strategy, your customer conversion rates should become better than ever.