One of the factors that often makes blogs more successful than standard websites is that they are constantly being updated. A blog has a stream of content from both the authors and the users who leave comments and even engage in discussions. As your blog traffic increases, however, you will need to find ways to reduce bandwidth consumption and keep your hosting costs low.
If you offer media or software for downloading, there are two primary reasons why you might want to reduce the amount of data being downloaded from your site: 1) to reduce the cost of bandwidth and 2) to lower server loads and make the website faster.
The following are four techniques for reducing the amount of bandwidth that downloaded files generate.
1. File compression – This is applicable for both static files that you offer as downloads and dynamically-created pages. If you offer software or media for download, you can compress the files using zip, tar+gzip, bzip2, rar, or another compression method. For web pages, you should use gzip compression, which is supported by all modern browsers.
2. P2P File Sharing – With peer-to-peer file sharing, you can offer large file downloads and not have to worry about bandwidth costs at all. Users will share your files and greatly reduce the impact on your server.
3. File Hosting – Particularly effective when offering multiple downloads, file hosting is affordable and easy to setup. Some hosting sites require users to register or wait for long periods of time before downloading, so make sure you have one setup that makes it easy for users to get your files.
4. Cloud storage – Like file compression, cloud storage is useful for both static file downloads and dynamic content delivery. Cloud services still charge fees, but they may be less expensive than your own server’s. Moreover, it can greatly reduce the load on your server.