There’s no getting around it–creating and maintaining an attractive, useful website is a necessary part of building your startup and brand. Your website will be the main access point for your startup; it’s the way the majority of your customers will find you and buy your products or use your services. Unless your company is in the web hosting business, you’re likely wondering what the right solutions are for finding a web host and building your startup website.
In this post, we’ll talk about the ways you can find those solutions and get started on your website. You can simplify the process and get a clearer vision of the type of web hosting you’ll need for your website by following the 6 tips we’ve outlined below.
Tip 1: Secure with an SSL Certificate
If your startup will sell a product through the website, you need to look at web hosts that offer a Secure Sockets Layer (SSL) certificate. With an SSL certificate, your customer’s browser data will be encrypted, which protects their personal information and data from the purchase.
The little green padlock that appears in the URL bar while you’re visiting secured sites is the indicator of a website’s SSL certificate. Many consumers won’t shop on sites that don’t offer this extra layer of protection. Spending a little extra and opting for an SSL certificate can help you boost your startup’s sales and profits by letting potential customers know their information will be protected if they shop with you.
Tip 2: Choose cost effective hosting
Your startup probably can’t afford to spend a lot on web hosting, and it doesn’t need to. Finding cost effective hosting takes a little more research, but your startup will benefit month after month. Some companies offer prices as low as $4.95/month. Start your search for the right web hosting here, keeping in mind the goals you’ll want to meet with your website and what it will take to achieve those goals.
Tip 3: Know when you’re ready for dedicated hosting
As you get your startup off the ground, you’ll likely opt for shared hosting. But once your business is running fluidly and begins to grow, you may consider moving from shared hosting to dedicated hosting. OnStartups.com notes in their article Startup Reality Distortion #5:
“If you’re doing anything remotely serious on the web, you’re going to need a dedicated server at some point…it’s going to happen someday. You’ll need to move to dedicated hosting.” It’s your job, as the founder, to keep an eye on your website and hosting needs so you’ll know when you’re ready to make the switch.
Tip 4: Know your bandwidth needs
Tip 5: Look for unlimited storage
Your startup needs all the storage capability it can get, especially if you’re focused on growth. It’s easy to find cheap hosting these days, but cheap hosting often means limited storage. Look for a cost-effective web hosting provider that gives you unlimited storage to get around this problem.
Tip 6: Keep support in mind
Ask anyone who has experience with web hosting what the most frustrating aspect of web hosting providers can be, and they’ll likely tell you it’s a lack of customer support. Many companies take more than 24 hours just to respond to your initial question or issue, and while you wait for the issue to be fixed, your website is losing visitors and potential customers. For this reason, you should select a web hosting provider that prioritizes customer support and offers that support 24/7/365.