Reluctant to spend a lot of money on marketing techniques and campaigns that haven’t worked for you in the past? You’re not alone. It’s a tough crowd out there, and marketing your business isn’t easy to do.
The big companies in your industry may be tough to compete with, but reaching customers is easier than it’s ever been, thanks to technology.
And if you know the right avenues to try, you can market your business for free instead of spending big bucks to try and “out-advertise” the big names in your industry.
You can start with $0 and land yourself some new leads by marketing your business through these 6 avenues.
6 Ways to Market Your Business for Free
1. Hang out in relevant forums
A great place to find people interested in your topic, niche, or industry? Online forums. People go there to gather around a certain topic, and if you’re participating actively there, you can build relationships with members of your target audience and market your business.
Don’t be overly promotional in forums–it’s a sure way to get the members to turn on you and possibly get you banned from posting there again. Focus on helping answer questions and showcasing really good content instead.
2. Start or step up blogging
If you’re not already blogging, you have to start today–seriously. There’s no more reliable way to post and promote your original content and keep it organized together. Starting a blog can be free or very cheap, depending on who you host it through.
>>Related: Start a Blog for Your Business in 30 Minutes
If you’re already blogging, you can step your blog game up for free–just retarget your content by analyzing what posts are most popular, get the most shares on social media, etc.
Pay close attention to posts that don’t do well on your blog and compare them to posts that do. What’s different?
3. Take it to social media
Anytime you’re posting original content, it should be promoted on your social media channels. In fact, you need to post on social media daily or a few times a day to generate referral traffic. Curate great content (a mix of articles, videos, images, quotes, etc.) to mix in with original shares.
Here’s a quick posting guide that Conversational uses to manage social accounts:
Facebook – 1x per day
Twitter – 4x per day + influencer engagement
LinkedIn – 1x per day
Google+ – 1x per day
4. Press releases
A well timed press release can be the marketing jackpot for your business. The trick is only writing press releases when you’ve got something newsworthy to announce–otherwise, it won’t get people excited and won’t drive any traffic to your website. It’s free to write and self-promote a press release, but if you pay a company like PRweb, they’ll handle it for you.
5. Create videos
Videos get the best engagement online and are prioritized in most social networks to reach more people than text based posts or image based posts. Create interesting, short videos to engage your audience and market your business to new people for free. You’ll build a new skill while you’re at it!
6. Collect email addresses
It’s free to create something of value for your customers–a downloadable guide, for example–and offer it to them in exchange for a quick signup that includes their name and email address. Save those addresses, import them to Mailchimp, and you’re ready to start sending a weekly, biweekly, or monthly newsletter that keeps your audience engaged and increases your chances of converting users.