If SEO is one of your main marketing strategies, it’s a good idea to know how to improve it. There are several things you can do to make your SEO better with WordPress. Here’s a look at the seven top tips for improving your SEO with WordPress.
Often, those new to WordPress and even some veterans will forget to optimize their images. This is important to your overall SEO as it can help increase the speed of your website, along with other things important to SEO.
High-quality images are a great way to make your business website or blog stand out. However, if you let them remain as huge files, they will take forever to load. You can use one of many minimizing or “smushing” plugins as one step in the process of optimizing your images.
Another thing you want to do when optimizing your images is add an ALT tag to each one of them. This should be a form of your main keyword, but also need to make sense with the image.
Keep Your Content Unique
Avoiding duplicate content is another good way to improve your SEO. You want to make sure every URL is unique and has unique content. You can use a tool like Copyscape to run each URL if you’re worried about duplicate content issues.
Choose the Right Web Hosting
If you don’t have good web hosting it could keep you from getting indexed and it could be slowing down your website. If you take this a step further, bad hosting could cause your site to go down, which Google and other search engines don’t like. This can cause problems, so make sure you get the right WordPress website hosting before you do anything else.
Create an XML Sitemap
With an XML sitemap, you provide an easy way for the top search engines to crawl your site and find your pages and posts. This is an easy thing to do and all you have to do is use one of the many plugins that allow you to create an XML sitemap for your website.
Avoid Keyword Stuffing
While this tip isn’t specific to WordPress websites, it’s a very important one for SEO. Keyword stuffing has been out for many years and simply won’t work. You want to keep your content written around a theme instead of around a keyword. Usually, using a few keywords for your content will help keep it cleaner and help you to keep from keyword stuffing.
Use the Power of a Blog
A WordPress website is great, but adding a blog makes it even more powerful. If you want to really build your SEO, you need to add a blog to your website. This will give you the ability to target long-tail keywords and you will also be able to build a better profile with regular, unique content.
Of course, just like any other content, your blog posts need to be high in quality or Google won’t like your site.
Keep Slugs Short
When creating slugs for your posts and pages, five words is the max. Keeping them short makes it easier to get clicks to your articles and Google likes this. You also want to make sure you use dashes and not underscores. The underscores confuse the search engine bots.
There are many other things you can do to increase your SEO with WordPress. However, you should start with these tips and build upon them. Make sure your content is always high quality or it may not matter what you do.