If you’re unfamiliar with content marketing, your small business may want to get on board to stay in the competition. Having content created to get your brand out there isn’t anything new, but know how to leverage it to build your brand is where the confusion lies. It’s important for small businesses to understand the ins and outs of content marketing, why it’s important, and how to implement the strategy effectively.
The goal behind content marketing is to drive consumer action for profit and it requires a company to create content and share the information to the masses typically done through social media. More than just promoting one product or service, content marketing is meant to educate the public about your entire brand’s objective and why it would be beneficial to an individual’s life. Once you’ve realized it’s time to prioritize content marketing, you’ll learn so much from these 9 statistics and why content marketing is incredibly important for businesses.
The purpose behind content marketing will lead to more sales
You may not have realized that the ultimate goal behind content marketing is simply to develop leads through establishing trust and fostering relationships. When you do this, you ultimately turn these relationships into direct sales.
If you are not an effective marketer, you’ll likely spend your time so focused on direct sales that you forget that sales only come with building relationships. Wise marketers will place direct sales at their 8th most important metric while ineffective marketers will put it at number 4. That means that a great marketer is more focused on building a brand and creating a great reputation knowing that the sales will come from that.
Who is doing the marketing?
It turns out that companies with less than 100 employees will usually hire someone to manage their content marketing strategy while big businesses are less likely to have a specific person in charge of their content marketing strategy. Only about 58% of large companies are doing this while 78% of small companies are choosing a point person, just as a sports team needs a coach to oversee and motivate the team.
Who handles marketing for B2B companies?
Did you know that over 90% of B2B companies are using their own in-house staff to handle their content marketing? In fact, 92% of these companies are hiring someone internally for this staff because it’s less expensive than hiring an outside expert.
What do B2B buyers want to see?
Speaking B2B companies, the buyers looking to work with other companies are not just looking for your advertisement or sales pitch; they are looking for your blog posts to learn more about your product or service. Having a blog where people can get to know your brand is essential for marketing.
How many social media accounts do I really need?
Another statistic that might surprise you is that B2B content marketers are running an average of six social media websites if they are among the most successful. That means that you won’t want to just create a Facebook page and Google+ page and call it a day; instead, make sure you add a few others to reach a broader market.
How large should content be?
You may not have considered that just running a blog isn’t enough. Statistically, your blog posts should contain about 1,600 words if you want it to make the running for most popular content. The average amount of time that you can capture a reader’s attention span is about 7 minutes, or 1,600 words.
What should my content marketing budget look like?
It turns out that about 32% of marketing budgets for B2B companies are used for content marketing efforts. This statistic shows that content marketing is really important to allocate this much of the budget to it and in some cases, marketers are spending around 39% of the budget on this while less effective marketers are only spending about 16%.
Do blogs have much ROI?
The good news is that blogs have a positive ROI according to about 79% of businesses that blog. This is because blogging is the most effective tool for marketing and those that are using one will see up to 13 times better ROI.
How many marketers actually have a marketing strategy in place?
Lastly, you may not have realized that 32% of marketers will actually document their content marketing strategy that was put in place. It’s more effective when the content strategy is well documented because it offers a blueprint to the purpose, goals, and progress as businesses stay on track with the original plan.
It’s time to hire someone to handle your content marketing if you want to stay among the competition already doing so. You need someone that can get a strategy in place, get your brand name out there, and be effective as a marketer. Use these statistics to motivate yourself to making great decisions for your marketing efforts this year.