When you’re an entrepreneur or better yet, a solopreneur, you are in charge of running the whole show. You are the CEO, the manager, the accountant, the administrator, and more. Being a solopreneur is no easy feat but you can do it and do it well as with the right tips and tools.
One of the biggest tricks up most sleeves is to run a business blog, which makes it easier to market, sell products, find new clients, and stay connected. A business blog is the key to being a successful solopreneur but it’s important that you are maximizing its value to your brand. Take a look at this complete guide to building a successful solopreneur blog.
Learn the basics of blogging
The first thing you’ll want to do is learn the basics of blogging if you’ve never done it before. This means that you’ll need to understand some basics of the blogging platform you choose, and then the rules of what makes a great blog. For example, your content will need to be strong so it’s important that you are willing to proofread or outsource for great content.
You’ll need to make sure your content is centered around things that your audience actually wants to read because it’s relevant, interesting, and educational. Focus on a design and format that makes it easy to read, professional, and unique. Then find ways that you’ll be able to easily promote your articles.
Set goals and learn your audience
Once you’ve learned some basics, you’ll be ready to start making goals and finding the audience that you want to reach with your blog. Determine why you are blogging in the first place, whether it’s to get your brand known, to increase sales, or to show that you are a leader in your industry. Some solopreneurs are doing it to boost SEO efforts.
Now consider who your audience should be in order to best target your blog to that group. This comes down to everything from the design to the content, the way you promote it, and the message you put out there. Make sure that providing content to this audience is the best way to achieve your goals and not just to fit in with your competitors. If you can put content out there that shows how you can solve their problems with your product or service, or you can’t find another way to reach a larger part of your target audience, blogging may be the perfect way to do so.
Learn from others and then find your voice
Once you’ve setup your blog and have your goals in place, your audience to target your blog towards, and you understand the basics of successful blogging, you can start learning from others. Start reading your competitor’s blogs or those that have found success. You may learn some tips, like creative design styles or common themes to keep audience engagement up. Is it all about beautiful photography, quirky blog posts, or an easy-to-use blog format?
Now that you have some ideas of those that have been successful before you, you can start to think about how you will separate yours from the others and start making some decisions. What do you want the overall tone or voice to be like on this blog?
You are already a unique individual, so it’s easy to find unique ways to speak t your audience. Put your personality on display and make your values and beliefs transparent. It will be easy to find a voice once you realize who you truly are and who you are trying to reach. Would your audience appreciate your introspective approach or would they love your humorous, weird side?
Make a plan and start brainstorming
Now you’ll need a plain and some brainstorming on blog ideas. Start writing down topic ideas whenever they come to mind and come up with a game-plan for the frequency of posts going forward.
Promotional strategies and building your email list
Lastly, you’ll want to come up with a promotional plan and to start building your email list. You’ll probably promote through major social media platforms, but you can also do so through forums like Quora, on professional sites like LinkedIn, or through guest blogging. Build an email list by offering great content, freebies, or otherwise in order to reach your audience more frequently and get your brand name out there.
Check the stats and move forward with a game-plan
Once you’ve completed these tasks, you can start to check your analytics to see what the stats say. If it looks like you’re doing things right then keep up the hard work. Otherwise, you may be able to see what areas you could improve, such as trying to reach more people on certain social media sites or seeing if people aren’t staying long because your content needs improvement. Change up your strategy accordingly.
This is the only complete guide you’ll need in order to find success as a solopreneur blogger.