Running a successful website means that marketing needs on the mind. Not the type of marketing you may be picturing in which a shady salesman is trying to get you to trust him in spending your money on something, but rather the type of marketing that gets the world’s attention on something you think needs to be put out there.
Marketing is the route to getting your website noticed by your readers, business owners, agents, and other bloggers that may want to work with you. Start focusing your efforts on inbound marketing and you’ll be able to get the right people to notice your WordPress website in no time. Take a look at the inbound marketing checklist you should be using for your site.
Understanding inbound marketing
First you’ll want to understand what inbound marketing is all about. It’s not the same as putting an advertisement on TV or putting something in the mail. Inbound marketing refers to content creation that is interesting enough to keep your potential customers coming back for more.
This includes a few elements, such as personalizing content to specific needs, using multiple channels to interact with the world while sharing your content in the right places at the right times, transforming your leads into a regular customer, and creating content that solves problems in order to encourage others to share the content even further. Creating content that will appeal to your target audience enough that they will want to share it with everyone they know is the idea of inbound marketing.
How to do it right
Now that you understanding inbound marketing, you’ll want to determine the best way to implement it into your website. Remember that you first need to attract your leads by blogging, utilizing SEO, and getting on social media with your content. Then you’ll want to convert your visitors to leads by acquiring information such as name, email, and address through forms or landing pages.
Convert these visitors into customers by using tools such as Customer Relationship Management software, email, or marketing automated email messages. Once you’ve completed these tasks, you’ll need to continue to engage with your customers through smart content, calls-to-action, and surveys.
Make your checklist
Now that you’ve learned how to master inbound marketing, it’s time to create the perfect checklist for your WordPress website. For example, start by creating great content that will excite your readers. Add visuals such as infographics, videos, and professional photo to encourage others to share your message.
Create calls-to-action in the hope that others will want to share or “like” your content. Start analyzing your progress by seeing which pages on your site are clicked on most, stayed on the most, and dropped off quickly. Do tests on your site to see if your marketing plans are working and ask for help from professionals if you can’t crack the code.
Your checklist should include:
- Attracting visitors
- Converting your visitors into leads
- Converting your leads into customers
- Maintaining your customer base with great content and engagement
WordPress is at your disposal during this process to help you have success in your inbound marketing efforts. Use options like WordPress Landing Pages for help. Encourage calls-to-action with plugins like MaxButtons that will allow you to add buttons like “Sign up Now” or “add to cart” onto your page.
Optimize your SEO with plugins like All In One SEO and work on your content structure by creating categories within your blog. Then you can add images and optimize them with WP Smush Pro. Lastly, use social media sharing plugins to encourage social media integration.
Use these tips and you’ll have your WordPress website’s inbound marketing strategy in check. This checklist will help you remember all of the steps involved to utilizing inbound marketing the best.