AOL Search is Now Powered by Bing
“Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen on Bing.com, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches. Today’s announcement is testament to Microsoft’s ongoing focus on search advertising and our increasing scale that connects a marketer’s media buys to new publishers and audiences to help them achieve more impact for their business.”
Microsoft is intent on bringing their search advertising to the next level and this partnership is just the beginning of the changes we’ll see announced from the company this calendar year.
Read the full story here.
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