Web Marketing - How to Get Your Web Site Listed in the Major Search Engines

by Herman Drost

Getting your web site listed in the major search engines is an
absolute necessity.Why? Because 85% of all people on the
Internet use them when searching for information. When they
type the keyword or keyword phrase in a major search
engine, up pops your web site, or at least you hope so.

The easiest, fastest and free way to get listed in any of the
major search engines is getting links from other related sites
that point to your site. Once you get your web site listed in one
major search engine, your site will appear in the others.

Besides working on your link building strategies, you can also
submit your web site to the major search engines.

Here's how to submit to the major search engines, listed in
alphabetical order:

1. AllTheWeb - owned by overture which also provides results
for Lycos.

Free Submission
http://www.alltheweb.com/add_url.php
Only submit your homepage and a couple of inside pages.
It takes about 6 weeks before your pages appear.
There is no guarantee to get listed.

Paid Submission
AlltheWeb doesn't have a direct paid inclusion program but uses:

Lycos Insite Select
(http://insite.lycos.com/inclusion/searchenginesubmit.asp?co=undefined)
Price $35.00
It takes 72 hours to get listed. Your pages will be visited every
2 days for 1 year. This is a good option if you want a new site
to quickly get listed.

2.. Altavista - owned by overture
http://www.altavista.com/addurl/new

Free Submission
This gives you a basic submission.
You can add up to 5 URLS to be considered for inclusion in 4-6
weeks.
Submit your homepage and one or 2 other pages.
There is no guarantee of inclusion.

Paid Submission
AltaVista Express Inclusion
https://www.infospider.com/av/app/signup
Submit your homepage.
Your pages will be listed within 2 weeks and revisited regularly.
Price $39.00 I URL for a 6 month subscription
Guarantee: Your pages could be dropped if you don't renew your
subscription.

3. Google.
http://www.google.com/addurl.html
Google is the top choice for searchers. It's search engine
results also appear in Yahoo and AOL.

Free Submission
It is free to submit but there is no guarantee of a listing.
Submit your homepage and a couple of other pages.
It takes about a month for your pages to appear.

The best way to get listed in Google is to find a lot of related
inbound links - links from other sites that point to yours. This
will vastly improve your search engine rankings and your site will
probably show up more quickly.

4. Infospace.
http://www.infospace.com/info/submit.htm

Free to submit, however you need to fill out a form to get
listed.

5. Inktomi - it was recently purchased by Yahoo, so it may
provide future results for Yahoo.
http://www.inktomi.com/products/web_search/submit.html

Free Submission
As with all other major search engines, building links to your
site is the best way to go if you want to get listed for free.

Paid Submission
Inktomi's search engine has an extensive network of Web search
partners, including MSN, About, HotBot, Overture.
It refreshes your site every 48 hours, to keep your content up to
date in the index.
Submit your homepage
Your site will be listed in 2 days and will be regularly
revisited up to one year.
Price $39.00/year. Each URL thereafter costs $25.00/year.
Guarantee: Your pages may be dropped if you don't renew your
subscription.

6. Teoma - provides results for the popular web site Ask Jeeves
http://ask.ineedhits.com
Ask Jeeves owns the Teoma search engine. Teoma partners include:
Ask.com, Teoma.com, Metacrawler, Excite, iLor, MySearch.com,
MyWay.com, Ixquick, Mamma.com, Hotbot.com, Search123.com.

Free Submission
Like the other major search engines, get links from other web
sites to point to yours and the search engines will eventually
find you though their linking structure.

Paid Submission
Ask Jeeves Site Submit
Submit your homepage
Your site will be listed within one week.
1st URL $30.00
2 - 1000 URLs $18.00 each
Guarantee: Your pages may be dropped if you don't renew your
subscription.

Tips
1. Just submitting your web site to the major search engines is
not sufficient to get a good ranking. Make sure your web site is
correctly optimized before you do your submissions.
Read "How to Use Keywords to Optimize Your Site
for Search Engines"

2. Getting massive amounts of traffic doesn't guarantee
sales. Your web site copy must pull your visitors through the
page for them to take action. Get others to read your copy
and ask for their opinions.

3. To achieve higher rankings (and therefore more traffic) in
the search engines, you need to continually refine your web
site. Monitor your web site rankings and if necessary,
adjust the keywords in your meta tags and web site copy.

4. Search engines should be only one of your marketing
strategies. One week you could be at the top of a search
engine, the next week your site may disappear. Therefore
don't just rely on traffic from the search engines, but use
other methods to drive traffic to your site.

Now go and submit your site to these major search engines.
When you succeed in getting a top listing, as a result of taking
action on this article, drop me a thank you note -
I'll be cheering for you!

Part 2 of this article will show you how to get listed in the
Major Directories.

**********************************************************************
Herman Drost is the author of the new ebook
"101 Highly Effective Strategies to Promote Your Web Site"
a powerful guide for attracting 1000s of visitors to your web site.

Subscribe to his “Marketing Tips” newsletter for more original
articles at: subscribe@isitebuild.com. Read more of his
in-depth articles at: www.isitebuild.com/articles
***********************************************************************

Published on: 2004-01-22 (1466 reads)

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