Herndon, Virginia - (The Hosting News) - September 1, 2006 - SWsoft, an established leader in server automation and virtualization software, has unveiled a new corporate and product brand identity, designed to more closely align its complementary products and growing core audiences of enterprises and service providers.

The branding initiative includes a new tagline, ''Virtualization and Automation for the Real World,'' which reflects the marketplace requirement to optimize information technology (IT) infrastructure using virtualization technology as a means to enable automation. For full optimization, both virtualization and automation are required. The tagline represents SWsoft's commitment to delivering virtualization and automation solutions that offer maximum efficiency, breadth, integration and openness with real-world support, business models and partnering worldwide.

The new branding is incorporated into a re-launched, easily navigated website, www.swsoft.com, and brings together all of the company's products and solutions into a new, clean design. All of the company's product offerings are united under one master SWsoft brand identity for both of the company's main customer segments -- enterprises and service providers. Sustained ultra-fast growth, multiple recent acquisitions and successful products -- including Virtuozzo, Plesk, HSPcomplete, PEM and Sitebuilder -- created an opportunity to update and refine the branding.

The branding was created in partnership with Liquid Agency of San Jose, California. Kurt Daniel, Vice President of Marketing and Alliances at SWsoft commented, ''As we continue to evolve and grow quickly in the virtualization and automation markets, we find that our customers and partners are looking for more complete solutions. This realignment into one integrated branding strategy reflected on our website brings together all of our products into easy to evaluate solutions and will further enhance our position in the marketplace.'' After a short transitional period, the Virtuozzo website will be fully integrated into the newly re-launched SWsoft website, with updated logos and artwork.

SWsoft is a recognized leader in server automation and virtualization software. With more than 10,000 customers in over 100 countries, SWsoft's suite of products delivers proven performance, reliability, manageability and value. With offices around the world; SWsoft is a high growth company, funded by Bessemer Venture Partners, Insight Venture Partners and Intel Capital, offering comprehensive solutions – transparently integrated through the OPEN FUSION Initiative - including Virtuozzo, Plesk, SiteBuilder, HSPcomplete and PEM.

To learn more about SWsoft, please visit: www.swsoft.com.