Getting a steady stream of traffic to your website takes more than just hiring a writer to post good content to your company blog. Content is the foundation and must be high quality, but you have to know how to use that content if you want to experience a positive ROI from your blog.
Boosting your blog traffic doesn’t have to be easy. If you have fresh content, you have a good foundation to start with. Now, all you need to do is put together the right strategy and you will be able to build a loyal following craving your new content.
The good news is, you don’t have to spend a ton of money on marketing or make huge changes to your blog to get the most out of it. Small, simple changes will often make a large difference in your traffic and your audience. Here are a few easy changes you can make to gain more traffic and build your audience faster.
One of the things you can do to make sure the content posted to your blog fits is keyword research. By looking at Google and Bing, you can easily get many keyword ideas, which can lead to new topic ideas. Content that solves an issue or takes care of a pain point for your audience will make a bigger difference.
You want keywords to base blog posts on, which have a low to medium amount of competition, but a medium to high search volume. These keywords may be called long tail keywords and they will provide plenty of value. Content related to these keywords will help bring in more traffic.
Promote your Blog Content Everywhere You CanChange the Design a Bit
Sometimes, a prettier blog or a more functional blog will make a difference. If you don’t have a responsive design, this is the first place to start since more than 50% of internet searches now happen on a smartphone or tablet. You should also consider the following:
- Adding extra white space
- Using multiple images
- Using a larger font
- Use tools to make load times faster
- Use a consistent structure for blog posts
It’s also important to make sure the content is broken up properly. Large blocks of text may work fine in a printed book, but online, they are hard to read and will cause visitors to leave your blog.
Become a Resource
In your industry, you can become a resource for the entire industry or for just one specific portion of it. For example, if you’re in the web hosting industry, maybe you become the go-to resource for news or for a specific type of hosting. This is a great way to gain attention and build a loyal following.
We all have specific websites/blogs we turn to when we need something specific. By becoming a resource, you become one of those places people can turn for something they need.
Use Social Media
Often, small businesses will start a blog and expect visitors just to show up. They may have a Facebook page, a Twitter account and a Pinterest account, but for some reason, they don’t share blog content across these social media sites. If you want to get the most out of your blog content, make sure it goes out to all of your social media accounts as soon as it’s published.
You can also re-share it later on, after it has become a bit older. This works great with evergreen content and helps to give an older blog post new life.
Building blog traffic and a loyal audience takes some work, but you don’t have to invest thousands of dollars. If the content is high in quality, all you need is a plan to promote it and a few other small changes. Use the list above and you may be able to increase your blog traffic tenfold over the next few months.