CEB conducted a study of small business influencer marketing strategies and their effectiveness. The results were surprising for the team, who held assumptions that were proven to be incorrect.
Take advantage of these findings and ensure your own influencer marketing strategy doesn’t rely on those false assumptions by reading through the 3 keys the study came away with:
Other business owners are the most effective influencers
Unbiased influencers are ineffective
Business owners should connect on social to develop influencer relationships