(The Hosting News) – Indianapolis, Indiana is set to host Super Bowl XLVI early next year and once again, the major sporting event will provide advertisers with one of the hottest markets for airing their commercials.
The event’s host network (NBC) has already approved two commercial scripts submitted by web host Go Daddy. The popular domain registrar recently discussed its Super Bowl plans in a company press release.
Both commercials will star Nascar driver Danica Patrick while one will revolve around .CO domains and will also feature fitness guru Jillian Michaels.
Since Go Daddy began airing its Super Bowl commercials in 2005, many have characterized the advertisements as edgy and it’s something that Go Daddy embraces.
“After seven years, we have a good idea about what we can do that works for us and still be approved by censors – we know how to take it right to the very edge,” commented Go Daddy CEO Bob Parsons.
Parsons continued, “Critics have suggested we submit ads solely to be rejected, but we don’t … we submit concepts that are fun, edgy and slightly inappropriate. That’s GoDaddy-esque and that’s what drives viewers to GoDaddy.com year after year after year.”
The .CO TLD has experienced a recent rise in popularity. Last Super Bowl, the web host also aired a Super Bowl commercial regarding the TLD and the results were productive (Go Daddy saw a 466% rise in .CO registrations shortly following the commercial broadcasts).
The commercials will each be thirty seconds long and are currently under production in California and Arizona. For more information on Go Daddy’s plans, view a press release by Go Daddy here (Godaddy.com).