When you run a blog, you’re likely doing it because you have valuable information to share with the world or because you have a passion for writing. When you decide to take the plunge and make your blog function as a business, it takes some understanding of how that is going to work first.
Starting your own blog often happens for people by chance because they want to express themselves or share their thoughts, but it’s a great way to connect to other bloggers or people wanting to read about your experiences.
Blogging itself is a way to gain experience through writing and skills like online marketing. For those that want to turn what once was just a fun hobby that has developed into a skillset into a business, here are a few tips to make money from it as a freelancer.
Work on your content
The first thing you’ll need to do is to work on having strong content and your content production in general. You’ll want to start treating your blog as a type of resume for yourself online showing your portfolio of work over time. It shows others what type of content you produce and what type of audience wants it.
Writing is already likely to be your strong suit but it’s bound to get better with time as you continue to work at it and you are hired as a reliable writer for a business. You can either advertise that you’re available for hire on one of your blog pages or you can reach out to companies directly about being available for work.
Another way you can turn your blogging skills into a functional business is by utilizing “sponsored content.” Since blogging has really evolved in recent years with the ways online advertising is done, brands are starting to connect with bloggers for advertisement in a more organic way. It benefits both parties because an article or blog post can be published on your site to promote a company for a sum of money for doing so.
As long as you have rules in place to make sure the content you publish on your blog lines up with your overall images and beliefs, it’s a win-win for you and the company paying you to have a sponsored post on your site.
Think outside the box
Sometimes you need to get exposure for yourself through means outside of your blog. Perhaps you could talk at an event for a small business or event that needs experts in the industry to provide some insight. If you have a blog about coffee, you may do well speaking to a coffee company’s staff about the latest trends in the industry.
Attend conferences related to your niche and make public speeches to earn extra money. When people respect you for your insight and connection to the audience, they’ll want to hear more about you by looking for you online. That’s a great way to open yourself up to other opportunities such as more sponsored content, more talks, and blogging jobs from people that saw you speak.
When you want to turn this blogging hobby into a business, you have to get to work and get creative with your means of making money. That is a look at a few ways to go about it.