(The Hosting News) – Desi Networks LLC, is pleased to announce that after a successful private auction, held by Innovative Auctions on August 13, 2013, it is now the sole applicant for the .desi gTLD. The company will now move forward uncontested with the ICANN process with a target launch date sometime in the first half of 2014.
The mission for .desi is to connect individuals, businesses and charities globally. Promoting desi culture, catering to the desi diaspora and impacting emerging markets within the Indian Subcontinent are the primary objectives. .desi provides a meaningful alternative to existing gTLD choices and allows for differentiation. It is about showing pride and taps into the mounting wave of nationalism. In recent decades the term “desi” has evolved and become mainstream.
“It is a tremendous honor to be able to bring our vision for .desi to reality”, said Ravin Ohri, CEO. “We believe that the .desi gTLD will provide a meaningful alternative to a rapidly growing and underserved market.” The .desi gTLD is an open generic domain and will be available to anyone.
.desi will use the KSregistry system of Key-Systems as technical framework. Due to the modular design of KSregistry, the customer-specific solution can be designed and expanded to meet the changing needs of .desi in an effective manner. The system can easily handle an increasing number of customers or domains.
“We are glad to be part of the innovative, unifying .desi project with our technical expertise on the one hand and our sales and marketing opportunities on the other hand”, stated Alexander Siffrin, Key-Systems’ CEO. Key-SystemsTM will promote .desi registrations via its reseller portal RRPproxyTM and the retail service domaindiscount24TM.
About Desi Networks, LLC.
Desi Networks, LLC was formed in 2011 for the purpose of operating the .desi gTLD. .desi will create a platform for desi people and the diaspora to interact in a more personal way. The vision is to bring the community together without restriction to a geographic location.
A portion of revenues from all new registrations will be donated back to charities that serve South Asian communities.
About Key-Systems GmbH
Key-Systems, member of the KeyDrive S.A. holding, is an international IT company that currently manages more than 3 million domains for more than 70,000 retail/corporate customers and 1,800 resellers worldwide. The company is the second largest registrar in Europe and one of the 15 largest worldwide, in relation to the number of managed gTLD domain names. KeySystems’ headquarters are located in St. Ingbert/Germany. Furthermore, the company runs a subsidiary in the USA. Among others Key-Systems’ business areas include the reseller portal RRPproxy.net, the retail portal domaindiscount24.com and Ksregistry, a service for registry operation.