DNS is an abbreviation for Domain Name System. It is the system created to translate human-readable names of servers to IP addresses, which computers and networking devices can understand. The DNS server does this for every new site you visit in the browser.
This information is stored by a DNS Server, which provides the proper information to the requesting computer or networking device. Think of DNS as being a phone book for computers. DNS matches the name of someone to the number they can be contacted by. DNS can also provide auxiliary services like authentication, verification, and configuration details in special records served.
For any company that leverages the Internet for sales, marketing or information, business continuity depends on 100% site availability and fast loading times. Everything on the Internet relies on DNS: web, e-mail, video, audio, and more.
This means, no matter how fast your Internet connection speed is, a site won’t load unless the DNS server has performed the lookup successfully. Unreliable and poor performing DNS directly affects your Internet presence – and speed.
Don’t be a DNS slacker. Make sure you stay online with specialized DNS service. Here are the most common reasons why some businesses haven’t chosen a DNS provider:
The Clueless DNS User: Some companies use hosting services that provide DNS. This is typically included with the package rate of signing on for services. However, most of these companies don’t specialize in DNS safety, redundancy, global load balancing and decreased latency. That lack of specialized service may translate into significant down time or poor site performance. The end goal of a DNS provider is to maximize uptime and keep traffic flowing to the site.
Managing DNS is no easy task. Unfortunately, unless you have a whole team dedicated to keeping up with the latest changes in DNS, can constantly monitor for issues as well as resolve problems, issues can easily be missed. Outsourcing your web traffic management can sometimes seem like another unnecessary cost.
Outsourcing some of your services to experts that value your money and provide great ROI can often save your organization money. Uptime and fast speeds helps ensure satisfied end users, which increases website visits and reduces abandon rates. All these factors can result in increased conversion and sales.
In other words, what you don’t know can hurt you.
The Optimist DNS User: The DNS user thinks nothing will really ever happen to take their web site offline. Cyber attacks are growing in frequency and have the ability to affect the bottom line for thousands of companies – in downtime and slow speeds. That can translate into millions lost in revenue.
DNS Made Easy thwarts these attacks with an IP Anycast system, which is a network infrastructure, made up multiple geographically distributed points of presence around the world. This routing provides global load balancing, redundancy, decreased latency, and a true distributed response to denial of service (DoS) and DDoS attacks.
A network of this nature is fully redundant allowing traffic to travel the most efficient path to the destination. This creates a multi-level backup system.
The Penny Pincher DNS User: There are so many expenses in managing a business, and no business owner wants to increase costs when not absolutely necessary. DNS Made Easy has created simple low cost memberships that allow any organization to scale with growth. Clients can upgrade membership at any time and only pay the pro-rated difference of the membership based on the time left in the contract. Pricing starts as low as $29.95 per year for ten domains.
Included in the price: DNS Made Easy’s Automatic DNS Failover and System Monitoring solution is included in most service packages. This can guarantee, as soon as your website, service, or internet connection is offline, all your traffic will be automatically pointed to a secondary IP address, server, or provider you have set up at another location. This provides a much higher uptime.
About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast+ enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.