You’ve heard the rumor that your choice in hosting could end up affecting your page load speed someday. Apparently, when you share a server with other websites and someone sees a spike in traffic, it could affect your page load times. It’s actually true and something you should be aware of.
Why would it matter so much? With a world that is used to having everything instantly right now, people aren’t willing to wait long when they reach a website that is loading slowly. Page load speeds has become a hot topic because we’ve reached a point with the internet in which people have lost all patience and expect to use it constantly, at a fast pace, and with no willingness to wait for delays.
When your page loads quickly, you’ll have better performance on all aspects, a higher customer conversion rate, and a better user experience. Take a further look at how hosting is affecting page load speeds.
Why do I need a fast page load?
Along with increasing your chance of customer conversions and better user engagement, having a fast page load means that Google will rank you higher when it comes to its search engine rankings algorithms. This is a big deal for SEO and it should be a big deal for companies. You’ve taken the first step by choosing a host, providing a company website, and sharing content, but now you need to focus on make your website experience a great one or that will all be for nothing.
Why is my hosting affecting my page load speeds?
When you look at people using your site in the real world, the impact on page load speed is affecting your users more and more. Users with a bad experience due to load speeds will be less likely to convert to a customer, especially on sites selling products or services.
If you are trying to run your business online and find that customers are dealing with slow page loads, perhaps due to too large of images or from choosing a shared web host that has too many other websites functioning on your server, you are going to start losing customers that didn’t have the time to wait for your pages to load slowly. An e-retailer may be affected poorly or someone who earns money through advertisement will struggle when customers stop visiting your site on a regular basis.
Your Google ranking is going to suffer when you have slow page loads due to the algorithm used to decide who will get ranked first in search engines. This means fewer visitors for you and even less of a chance of customer conversions.
What affects the speed?
Many different factors can affect your speed when it comes to your host. When you’re choosing your hosting package, be sure that yours includes a fast hard drive for quicker performance, a dedicated server or VPS rather than a shared plan, choosing local resources with more memory or processing power, and going for a more premium plan. Optimizing your website for better page load speeds will be the first solution to improve your user experience and your conversion ate.
Your hosting selection will absolutely affect your page load speeds. Choose carefully and be willing to upgrade if you’ve started with something inadequate. It can mean the difference between a successful online business and one that is stagnant or failing.