When evaluating website performance, users commonly look at traffic, server processing power, available RAM, caching techniques, PHP memory usage, database optimization, and many other aspects of web hosting. But web design is often overlooked when it comes to performance. Does web design even have an effect on website performance? The experts would answer: yes.
While it is commonplace to consider aesthetic features when designing a website, you should not neglect the effect it has on performance. The perfect example of this is MySpace. Back when the social networking site was at its apex, its users were given wide latitude with page design, and many inexperienced users literally made their pages inaccessible with an overload of images, animated GIFs, and embedded Flash.
Just as you would not launch a site without making sure it was usable and attractive, you should also take the time to make sure it will perform well. This will help users reach your site faster and enjoy crisp and fast performance, and it will help you reduce bandwidth consumption and load on your web server. It is truly a win-win situation.