As the owner of a hosting company, it’s in your best interest to make the lives of your customers as easy as possible. Even though the commercial Internet has been around for about 20 years, most people still donâ€™t quite understand how everything works.
Letâ€™s assume that John Doe wants to simply register JohnDoe.com in order to publish a simple site which contains nothing more than his contact details. John Doe represents the average Internet surfer, a person who doesnâ€™t really know a lot about terms such as DNS propagation.
Help John Doe Out
Letâ€™s assume that John found your website after performing a google search. He knows that you need a â€œhostâ€ in order to publish a website but thatâ€™s about it. If you start explaining that he needs to register a domain name via another company first and then change name servers (a term he has probably never heard about before), youâ€™ve probably lost his business.
You need to make his life as easy as possible if youâ€™re interested in having him as a customer. In other words, your company needs to represent the solution to all of his Web-related problems. Offering domain names as well as hosting is extremely important if youâ€™re interested in turning visitors such as John Doe into loyal customers. If you make the process extremely easy for him, both parties will end up being satisfied. In other words, nothing more than:
A Few Simple Steps
If you guide customers such as John Doe every step of the way, you just canâ€™t go wrong. People always love the â€œjust a few simple stepsâ€ approach. The first step would be represented by the domain name registration process. In other words, the visitor picks a domain name, clicks on the â€œcheck availabilityâ€ button and then registers it if itâ€™s available. If not, he will be prompted to try another domain name until an available one is found.
As a hosting company, it may seem that offering domains as well is a bit too complicated but itâ€™s really not. You donâ€™t need to be ICANN accredited in order to offer domain names, not by a long shot. Being a reseller is more than enough. Most large companies such as Enom and GoDaddy allow you to be a reseller because itâ€™s in their best interest. They help you set everything up and you attract customers: a clear win-win situation.
After the customer puts step one (registering the domain name) behind him or her, itâ€™s time to move on toâ€¦ youâ€™ve guessed it, step two. As far as step 2 is concerned, the customer will have to choose a hosting plan and sign up for an account (maybe even make the payment, depending on how you choose to handle things).
Then (step 3, if you will), he and she will simply have to upload a few files and thatâ€™s basically it. As long as you guide customers every step of the way, the entire process will be painless. Be sure to make it clear that if any problems occur, a member of your support staff is just an email away. If you turn the process into something extremely simple, youâ€™ll turn your company into a â€œJohn Doeâ€-friendly host and that is definitely recommended. After all, why say no to some additional business?
Domain Registration Automation â€“ TOO Complicated?
Not at all, everything is as simple as it gets thanks to software providers. While it is true that things were a lot more complicated letâ€™s say 10 years ago, that is definitely no longer the case.
Domain name registrars such as Enom have evolved, software providers have evolved. Even if youâ€™re no expert when it comes to the technical side of things, you can still master everything related to domain registration automation. The software Plesk puts at your disposal is definitely more than enough. It does the job right and you donâ€™t need to be an experienced programmer in order to learn the ropes. Just as you need to cater to John Doeâ€™s needs, companies such as Enom (ICANN accredited domain name registration companies which make your life easier through their APIs) and Plesk (software providers) are here to cater to yours.
Ready to Get Started?
Assuming that youâ€™re a person with initiative and a desire to learn, youâ€™ll end up understanding that everything is a piece of cake after you break the ice. ICANN accredited domain registrars and software providers are willing to do all of the â€œworryingâ€ when it comes to domain registration automation so that you can focus on the business-related aspect of things.
Running a hosting company as a â€œfrom A to Zâ€ Web business has never been easier. There is definitely a bit of learning involved but that should definitely not intimidate you. The journey will be fun as well as lucrative: are you ready to get started?