(The Hosting News) – If you’re planning to watch the big game this Sunday between the New York Giants and the New England Patriots, and happen to stick around during the commercials, you may notice one TLD receiving some big attention.
The .CO domain will be highlighted in an advertisement from top web host Go Daddy.
As usual, the top domain registrar’s commercial is edgy, featuring Columbian star Natalia Velez as a body paint model. Meanwhile, Go Daddy commercial stars Danica Patrick and Jillian Michaels apply the paint, adding slogans such as “hot .co,” “get noticed,” and the Go Daddy logo.
Making a cross reference to the .CO domain and models, Jillian Michaels says, “They definitely get you noticed.” Patrick agrees, stating, “That’s why smart businesses go with .CO from Go Daddy.”
Registration of .CO through GoDaddy.com appears to come with a price of $9.99. Featured on the Go Daddy homepage is a crossed out price of $29.99, showing that the company has substantially cut its rates on .CO.
Despite Go Daddy’s push to advertise .CO, they’re not the only web hosting company that’s doing so. On Friday, web hosting provider WestHost launched its own initiative to promote the TLD by offering a limited registration price of $9.49 to prospective customers.
WestHost Director of Marketing David Anderson even referenced Go Daddy’s big Super Bowl plans, calling his own company’s .CO initiative “a more cost-effective approach.”
“Major domain registrars are spending millions of dollars on ad campaigns intended to drown out competition for the domain extension but our new ‘.CO’ price discount is intended to open up opportunities for customers looking for an affordable alternative,” Anderson also commented.
Interestingly enough, the .CO TLD also doubles as the ccTLD (country code) for Colombia. It was initially made available for businesses globally in 2010.
The .CO TLD is operated through cointernet.co. In June of last year, .Co Internet announced that over one million .CO domains had been registered. At the time, .CO Internet CEO Juan Diego Calle stated, “Entrepreneurs and innovative businesses around the globe are adopting .CO web addresses at an unprecedented pace, way beyond my initial expectations.”