(The Hosting News) – The controversial capability known as facial recognition could be set for even higher attention. On Monday, facial recognition provider Face.com revealed that it had been acquired by social networking giant Facebook.
“Our mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people’s lives, and incorporate remarkable technology into everyday consumer products,” explained the site in a blog post announcing the move.
Facebook has been using facial recognition for some time with its photo tagging suggestions feature. However, such a purchase could help the social networking provider bolster functionality of new company additions including Instagram, the popular photo sharing application purchased in April.
According to a report from Tech Crunch, a source with knowledge of the transaction indicated that it accounted for somewhere between $55 and $60 million dollars.
Facial recognition technology has sparked some concerns among privacy rights activists. The social network previously faced criticism when users of the site were not aware how the technology worked with photo tagging. However, it’s notable that the face tagging suggestions can be deactivated.