Are you a blogger or aspiring to be a blogger for your brand but you want to make sure you’re going to stand out? You don’t want your blog to look like everyone else; you want your blog to look unique and have a vibe all of its own. When you want to be unlike everyone else even if you’re talking about similar topics, you need to find other ways to stand out.
For example, everyone is writing about how to lose weight and how to get over a breakup, but you can specialize in those topics too all the while looking and feeling different from your competition. By offering great tips, advice, and information to the world on topics that have been covered a thousand times and making yourself look different, you’ll be able to make a difference on your readers. Try these five tips that perfect for the non-typical bloggers out there.
Use images to stand out
You can’t always change the information and the writing but you can be unique with your images. Start creating great infographics or include your own illustration. Perhaps you have an idea for a photo series of your own photos that would make the information really have an impact. The good news is that colorful, visual images will already increase a reader’s willingness to read by 80% as well as views to almost 100%.
That means you just have to include the visual and not worry so much about the specifics of it. Keep in mind that whatever visual you choose will say a lot about you as the author which can be a good or bad thing, depending on how you want your readers to engage with you on a personal level.
Don’t be cheesy
Some bloggers struggle with being too cheesy. Readers hate cheesy. They want authenticity. If you have breakup tips and add cliché motivational messages with the blog post, people are going to be turned off by it. People know to stay positive and to love themselves, but they need you to tell them how and to inspire these feelings with your own unique take on it.
Give evidence that it worked for you
Sometimes just telling people to do something isn’t enough. They want proof of where you came up with this idea. You’ll be much more effective if you can back yourself up with what experience you went through to come to this conclusion. Give evidence of your claims to appear more trustworthy and to make your readers more inclined to share your content. No one else will have your exact story to tell which will make you non-typical.
Play with formatting
Sometimes you just need to stand out by making your blog look and feel different. While most people are going to choose to separate their content into headers and utilize lists to draw attention, you can still stand out by playing with your own formats. Maybe you want your blog to look like a “how-to” guide or you want to focus on infographics. Check out sites like Prezi and SlideShare to create a post that looks like a presentation with multiple slides of stats, images, or videos.
Don’t make it too long
You may also notice that keeping your content short and sweet that it will have more of an impact compared to those content-heavy posts that people don’t have time for. Look for a short and sweet ways to express yourself that doesn’t elaborate too much and uses everyday vocabulary. Think about how often you stop to read a long blog post compared to a short and sweet one.
Use these five tips and you may find that you can make yourself stand out in a blogging world.