If there is one thing that is certain about ecommerce hosting it is that some periods of the week, month and year will be busier than others. Just as brick and mortar shops have peak hours, so too do online stores. Ideally, your website will hold up just fine when the traffic gets heavy, but just to make sure, here are a few tips that should help.
- Scalability – You might want to consider cloud hosting or at least some type of virtual private server over a shared hosting account. With virtualization it is much easier to scale up temporarily when you need it and scale back down when you do not. Moreover, some hosts offer temporary resource boosts, such as burstable RAM, only when you need them.
- Caching – Flash storage is the talk of the hosting town right now. If you can afford to cache information on fast flash memory, you can keep your services running fast even when the traffic gets thick. You can cache everything from web pages to oft-used database files.
- CDN – A content delivery network can greatly reduce the strain on your server, and the wide distribution of media CDNs offer gives you needed availability when customers flood your virtual showroom floor.
It is better to be prepared and not need your extra preparations than it is to need them and not be ready. By planning ahead and having an optimized hosting infrastructure in place, your e-commerce site can be ready for even the busiest of shopping seasons.