When it comes to blogging platforms, WordPress has a commanding lead over its competition. It may seem like a waste of time to even mention other blogging content management systems, but WordPress has become a bit more than just a blogging tool. Some bloggers might appreciate a little simplicity. Ghost aims to be “just a blogging platform”.
Like WordPress, Ghost is free to download and use. The company behind it also offers paid hosting for those who do not have the means to host it themselves. Unlike WordPress, Ghost uses a very simplified formatting “markdown”, reminiscent of the early days of bulletin board posts and wikis. For example, ### will make a content heading and * will create bullets. Ghost also offers a dramatically different dashboard that provides graphical representations and highlights of the most important data, namely traffic, social media, content performance and news feeds.
Ghost seems like an ambitious venture. It is betting on a desire to return to simplicity in blogging, and that may be more difficult than it sounds when many blogs are now only part of what their larger websites offer. Nevertheless, choice is a good thing, and there are certainly some bloggers out there who can benefit from a good open source alternative blogging platform.