(Ping! Zine) – GlobalSign today announced that it will be exhibiting at the Ecommerce Expo (www.ecommerceexpo.co.uk) Stand 1020, held at the National Hall in Olympia’s Exhibition Centre, London on October 19 and 20, 2010, to educate attendees about safe and successful ecommerce. GlobalSign will be showcasing the latest SSL technology (Extended Validation SSL) and its new Website Passport service – a trust enhancing solution for website owners with universal appeal across all ecommerce sectors.
As Europe’s first CA, securing identities, websites and transactions since 1996, GlobalSign offers a wide range of online security solutions comprising of Secure Ecommerce, Email Encryption, Electronic Document Security, Online Authentication and Cloud Security. During the Ecommerce Expo, GlobalSign will be showcasing its most highly trusted secure ecommerce solution, Extended Validation (EV) SSL, for securing front facing ecommerce websites, transactions and customers’ personal information, as well as its newly developed and soon to be publicly launched, highly functional Website Passport technology, which provides instant credibility for websites by delivering key business credentials at the click of a button.
Extended Validation (EV) SSL activates the browser’s green address bar, representing the most significant advancement in how consumers identify a secure site since the inception of SSL over 10 years ago. In addition to turning the address bar green, websites using EV SSL feature the standard SSL “padlock”, as well as displaying advanced security and identity information, including the organization name behind the website and the issuing SSL Certification Authority. These additional features provide visitors with visual reassurance that the site they are visiting is legitimate and that their personal information is fully secure – a clear business differentiator for online companies who want to highlight to customers their strong commitment to online safety and security. As well as protecting online brands from copycat websites and safeguarding customers from phishing attacks, EV SSL also elevates online retailers’ site image, inevitably leading to reduced shopping basket abandonment rates and increased sales conversions.
GlobalSign’s newly developed Website Passport technology has been designed to help website owners establish instant website credibility and trust, whether for ecommerce, providing a service or for a source of public information. Websites can prominently display a click to view “fingerprint” Site Seal on as many web pages of their site as they wish and when clicked a passport will appear displaying website credentials. Whilst confirming that the site is authentic and owned by a legitimate organization, the Passport also meets and exceeds Government legislation and guidelines that apply to companies trading on the Internet regarding the display of certain minimum information. The owner of the website domain can also choose to display additional business credentials through a range of applications, including Google safe browsing, access to additional company reports and community based website reputation ratings from Web of Trust (WOT) and much more.
Talking about the new Website Passport solution, Paul Tourret, Managing Director, GlobalSign said “A website owner has about five seconds to establish trust if they want to minimize abandonment. GlobalSign’s Website Passport technology is an exciting new development that allows website owners to instantly gain credibility. From a website owners’ perspective it is a convenient way to display easy to understand, highly standardized website and company information on all web pages using minimal space. Furthermore the GlobalSign Passport delivers an App based web service platform that allows us to offer an unlimited marketplace of third party services to further enhance trust. Website owners can then customise their Passport and choose services that will best appeal to their particular customer base.”
To increase awareness of the importance of secure ecommerce, GlobalSign will be offering a 30% discount on its Extended Validation SSL Certificates to all visitors that call by Stand 1020 at the Ecommerce Expo on October 19 and 20. Alternatively this offer is available online at www.globalsign.co.uk/expo
For more information about GlobalSign’s Extended Validation (EV) SSL Certificates and to see one live in operation visit https://ev.globalsign.com
For further information about the official launch of GlobalSign’s Website Passport, visit Stand 1020 for more details and a product demonstration.