(The Hosting News) – Top domain registrar Go Daddy recently unveiled the high-profile acquisition of financial application provider Outright, providing the web host with a new platform for offering secure transaction means to customers.
Through its platform, Outright’s application allows users to store data from a variety of online financial institutions including eBay, PayPal, Amazon and Etsy. Application administrators can then consolidate the data into one organized structure along with their personal card information. The company emphasizes that the process is safe and secure.
Specifics regarding financial terms were not included in a Go Daddy press release concerning the acquisition.
Go Daddy CEO Warren Adelman referred to the company as “a great fit for our customer base.”
“Outright.com has built easy-to-use software that streamlines the work involved with running a start-up or small business … the taxes, income, profits, expenses and other financial data that can be an administrative distraction for business owners,” continued Adelman’s statement.
The move signals an employee shift for the companies. Outright CEO Steven Aldrich will assume the position of Senior VP of Applications at Go Daddy thanks to the move. Other Outright employees including company co-founder Ben Curren are expected to follow suit as well.
So exactly how will the companies mesh together? Go Daddy stated that Outright’s clients “will soon have the benefit of Go Daddy’s rich suite of cloud-based services and world-class customer service.” Just last month, the top domain provider announced that it had marked the country of India as a “priority market” in its expansion efforts by appointing a Managing Director for the region.