(The Hosting News) – The city of Los Angeles, California may be without an NFL team. It, however, may not be without its own TLD for much longer. According to a report from the LA Times on Saturday, top domain registrar Go Daddy is seeking to rebrand the “.LA” TLD as a suffix for Los Angeles-based websites.
To do so, the company is working on a marketing campaign – pushing the registration of .LA addresses for $39.99 per domain on a per-year basis.
“We are going to really be pushing and presenting out to the citizens of Los Angeles that they have a new domain extension that is really ripe for use in promoting their businesses in southern California,” explained Rich Merdinger, Go Daddy VP of domains, according to the report.
The .LA domain extension has been around for quite some time, initially becoming available in the 1990s as the ccTLD for the country of Laos. However, a recent partnership with CentralNic, operator of .LA, just recently allowed Go Daddy to add the extension to its offerings.
The move arrives amid the expansion of domain suffixes for the web – something being overseen by ICANN. Last year, the organization allowed interested parties to register new TLDs in a historic move. You can expect to see other city-based TLDs arrive as well.