(The Hosting News) – Go Daddy on Tuesday unveiled its choice to replace departing interim CEO Scott Wagner. Former Yahoo! Chief Product Officer Blake Irving will assume the top post at the world’s largest domain registrar and web host.
With the selection, company founder Bob Parsons noted the web host was “poised for a promising future.”
“Blake Irving’s deep technology experience and his history of developing new cutting-edge products and leading large global teams make him an enormously compelling choice to drive Go Daddy to the next level of its domestic and global growth,” Parsons continued in a press release.
Irving is expected to assume the post on January seventh. Other experience by the CEO-in-waiting includes a stint at Microsoft in which he served as an executive.
Discussing his new role at the company, Irving described the move as a “fantastic opportunity.” “We strive to be the global resource that fuels success for countless entrepreneurs and innovators around the world,” Irving also said.
Coincidently, Irving described himself as a longtime customer of the hosting provider, experiencing what he said was the company’s commitment to customers.
One of the big issues Go Daddy will address in the near future is its commercial marketing platform which in the past has taken a somewhat risqué approach. Irving recently addressed the matter during an interview with Business Insider.
“I think that edginess of Go Daddy’s brand contributes to the value to the company. I do think over time the customer value proposition and what we’ve done for customers has to start showing up in advertising. You’ve already seen that start,” he remarked, according to BusinessInsider.com.
Go Daddy previously faced a leadership transition in July when the company announced then-CEO Warren Adelman would step down to assume what the web host described as a “Special Advisor” role. Adelman was replaced by Wagner, an executive from private equity firm KKR which previously acquired purchase rights to Go Daddy along with Silver Lake in July of 2011.