Have you ever thought about ways to improve your Google ranking? One rout that you may be surprised by is to go mobile. Mobile devices are the most popular choice for consumers to search and it means that businesses that haven’t made their business available on mobile are getting overlooked.
Google updated their algorithms to accommodate the growing mobile market which means businesses have had to adapt to an increasingly mobile world. Search rankings in Google are now determined by content from mobile apps and mobile-friendliness.
When you own a company website, you need to make sure you’ve made it able to work with mobile devices in order to show up above the others in Google’s ranking system. Here is a look at why mobile is so important.
Why would it matter if I’m available on mobile?
Believe it or not, people aren’t using computers very often when they are online. They are reaching for their smart devices like cell phones and tablets now. They want to ask Google questions, search for area businesses when they are craving pizza and look for that great dress online they saw at a party.
They don’t want to set up shop on a computer anymore; they want to search from their phone in the moment which means that websites have to be available and easy to use on a phone. Studies have proven that people are spending more time on the internet through smartphones compared to desktop computers.
How can I become mobile-friendly?
When you’ve decided to make your company more mobile-friendly, you can start with optimizing your website or ecommerce site for mobile usage. People are likely to not come back to a website if they find out it doesn’t work on their smartphone. This means that your traffic would decrease, your customers’ engagement will be low and you’ll be losing out on sales. In addition, Google is going to demote you in the rankings for considering your mobile-user crowd.
Think about the user experience
Once you’ve worked on making your website fit onto a cell phone and be easy to navigate, think about the user experience to continue improving. Is your design responsive? Does it require Flash? A site that requires Flash probably won’t work on a mobile device as they don’t typically support it.
Does your website load really slowly on a phone due to the high-quality images and videos you have all over it? Check out Google PageSpeed Insights to see where you rank when it comes to your speed and that will give you a gage of your users’ experience. Plus, you can try logging onto the site as if you were a visitor to see what it’s like in your experience.
Why the change in Google’s algorithm?
It may seem cruel that Google is putting so much pressure on businesses to become mobile-friendly or risk demotion in the search engine rankings, but in reality, they are simply trying to keep up with consumer demand. Small businesses are the ones that are falling behind when it comes to making the rankings because they haven’t taken the steps to become mobile-friendly as quickly as big corporations.
Along with making your website mobile-friendly, it’s a great time to make sure you are accessible on social media so that users can see your updates from their smart devices. Consider making an app to allow your customers to logon to your company’s sites quickly and check on updates, account information and purchases.
Be sure your website meets the requirements of being responsive in design, be sure to manually activate your app for indexing, and make sure your page will automatically reduce to the size of the screen with a great design and content to access. If you follow all of the guidelines to become mobile-friendly, you may skyrocket in Google’s rankings better than ever before.