(The Hosting News) – In 2011, Microsoft surprised many analysts in the tech arena with an $8.5 billion buy of Skype; now Google could but upping the ante.
According to a report from Digital Trends on Friday, the company is in the mix to purchase popular mobile messaging service WhatsApp.
The report cited an “inside source,” noting the acquisition price is currently being considered at close to $1 billion.
In January, Forbes.com contributor Tero Kuittinen noted WhatsApp had reached a new milestone, receiving 7 billion messages via its platform on a per day basis.
Via its website, WhatsApp Inc. describes its popular messaging app as such: “WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends.”
The deal would make sense for Google. Despite being the top online provider of free services, the company has fallen short on messaging platforms excluding ones already present in Gmail.