(The Hosting News) – Having content that possibly violates copyright standards could dock you some points with top online search engine Google.
This past week, the company detailed efforts to lower sites accused of violations via their search rankings while highlighting legal content sites like Hulu and NPR.
To organize the rankings, the tech giant takes into account how many pirated removal requests it receives for individual sites. For those sites accused of containing the most pirates content, their ranking in Google search won’t be as high.
“Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law. So while this new signal will influence the ranking of some search results, we won’t be removing any pages from search results unless we receive a valid copyright removal notice from the rights owner,” explained Google.
However, if sites feel they’ve been wrongly accused, Google will be all ears for appeals through counter notice tools. The search provider keeps track of content removal requests with copyright transparency reporting. Among the top removal requesters are the RIAA, Microsoft and NBCUNIVERSAL.