(The Hosting News) – A plan by Google to invest 100 Million dollars towards creating original YouTube programming is set to take place in the near future. Sources revealed Google’s plan to the Wall Street Journal. The concept is part of a major overhaul of the video streaming site, which Google acquired in 2006.
Google could create up to 20 channels, all financed by online advertising. According to the sources, creation of the original programming will likely be done by Google in conjunction with top Hollywood directors and production companies. The new programming will possibly cover arts and sports.
In recent years, video viewers have relied more heavily on internet platforms to get access to their favorite television shows and movies. If Google’s plan is successful, it could further lead to less reliance on the cable television industry. The company launched the smart television platform Google TV in October of last year.