(The Hosting News) – Top Google executives will join the highest profile line-up ever at the 2010 European Conference and Exhibition on Optical Communications (ECOC) Market Focus.

Nexus Media Events, the organizer of the exhibition, confirmed that Google will hold two industry market seminars at the event and will add to the widening range of organizations involved as popularity increases year-on-year.

Google Senior Manager of Production Network Engineering and Architecture Vijay Gill will present a session on the role of packet-optical in interconnecting Warehouse-Scale Computers (WSCs) while Senior Network Architect Bikash Koley will discuss 100GbE and beyond for WSC.

Both seminars fit into five key topic areas agreed by the ECOC 2010 Advisory Committee for this year’s Market Focus, which is sponsored by Oclaro and held during the exhibition at the Lingotto Congress and Exhibition Centre in Torino, Italy, from September 20 to 22. The session topics are: 40 and 10Gbit/s systems; mass-market broadband fibre access; optical backhaul for 3G and 4G mobile networks; optical network agility and packet optical transport.

“We are thrilled to welcome Google as industry speakers as part of what we feel is our most prestigious line-up to date,” said Nexus Media Events Group Event Manager Beverley Lucas.

“Their involvement demonstrates the convergence  and importance of the Market Focus, which is increasingly seen to be a key part of the ECOC exhibition and enables a dedicated discussion platform for trends and emerging technologies in optical communications.”

FTTH Council Europe, JDSU, Deutsche Telekom, France Telecom, Verizon, Cisco, Oclaro and Huawei are among other leading names confirmed to hold technical and business-driven presentations at this year’s Market Focus.

The ECOC Market Focus is now in its fifth year and broke all records in 2009, with nearly 900 leading industry executives taking part. It has previously featured speakers from the Broadband Forum, ADVA, Ciena, Tellabs and Ovum.

Visitors wishing to attend the Market Focus and ECOC 2010 can register at www.ecocexhibition.com.

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