(The Hosting News) – Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.
Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.
Yet not everyone takes advantage of hashtags the way they should, and that’s unfortunate because if you are not using hashtags you are missing out on exposure for you and your brand.
When you are on social media sites such as Twitter or Instagram, your goal should be to become part of the conversation. The hashtag allows more people to find your contributions to that conversation. Without them, you miss out on lots of eyes that could be viewing your content.
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