Have you been struggling to make your blog attractive to advertisers and sponsors? You may have a great following and excellent content, but the blog itself is not attracting anyone to help you monetize it. Sometimes advertisers will request a Media Kit or a little information on your blog’s traffic before quoting a price for sponsored content but you may feel that is a bit of your range as you are just trying to run a blog.
Unfortunately if you want to make money with your content, you are going to have to attract advertisers and sponsorship which is not easy to do without a Media Kit. It acts as your online business card or sales pitch with advertisers and you need to make it count by playing your cards right. Here is a look at how to make the blog attractive and reel in advertisers.
What is a Media Kit?
Your Media Kit is an important element to running a blog because it acts like a virtual business card or the pitch you’d give in an elevator if you were ran your business in the physical world compared to online. Media Kits can get you offers of sometimes $100 for a sponsored piece of content but your Media Kit needs to be done right. Another name for your media kit would be a press kit, a comprehensive business package full of website information and promotional materials that the media could use.
Your media kit is a chance to give a professional first impression that will help you to land an advertising opportunity on your blog with the right approach. The kit should include proof of your traffic whether that’s your Google Analytics statistics or another free analytics software that could display your rankings.
Then, make sure it has samples of reader engagement with links to relevant readers’ comments or social media discussions and posts. Include your photo with blog name and logo, your contact information like email and phone, accomplishments of your brand, and your brand’s mission with target audience. Then, make sure it has a great design that will impress.
Your SEO rankings
If you are concerned about having low search engine rankings, you can still get advertisers and sponsorship. Simply focus on traffic by providing proof of non-search engine traffic like social media, direct, emails, newsletter, referrals, PPC, and press releases. Sometimes just showing your social media number of followers and your email newsletter subscriber numbers is all it will take for an advertiser to want to advertise with you. Have you appeared in the media or press?
You can use this to your advantage by offering a summary of your appearances in the media with photos, links, or testimonials. Make sure you also include a list of your most engaged posts and keep it up to date.
If you use these tips, your blog can become more attractive to advertisers and sponsorship which should lead to monetizing your blog!