If you’re looking for a way to save that email marketing campaign, you are not alone. Email online is like having someone’s phone number, except that on the internet it’s really easy to get an email address. It’s easy to create something online in which people enter their email address in order to receive a notification that you’ve published something new.
This is what is referred to as email marketing and the creation of this email list is what expert marketers know how important this strategy is for staying in touch with your customers. If your email marketing campaign needs resurrected, here is a few strategies to pick up the pieces and make it count.
Communicate with your customers
Since marketing is actually about the customer, it’s important to utilize the many ways of connecting with your customers, including social media and email. The important thing to remember is that your emails can’t sound like a sales-pitch from a corporation; they need to be relatable and down to earth for your customers. For example, greeting your customers by their first name is better than a generic greeting that can go to every client more easily. Make sure you’ve collected their name to do this.
From there, you need to make sure your email is concise and to the point as to avoid dragging on too long. Find an incentive for your customers to read the email from the top to the bottom. Give them a reason to care about what you are writing.
If you’re optimizing the email experience, you’ll be more appealing as well. Since most people are using mobile devices, it’s important that your email marketing campaign has a responsive email design. That way, your desktop users can still see the full experience while your mobile users won’t have any trouble as well. Make sure your design naturally adapts to mobile devices because the impact of responsive emails and your conversation rates is huge.
Test it out and watch your frequency
Once you’ve decided to send your email, it’s time to test it out to make sure it’s working. Programmers often do this with applications to see if there are any performance issues or a common error, and it’s a great way for you to see if your subscribers will have any trouble. Check out the email design with the titles and general email experience by trying it out on different devices.
The testing will let you compare and contrast different elements of the campaign to make sure your subscribers’ reactions are what you want. You’ll ultimately have to make your best judgement call but at least you can test different options to see which one calls out to you.
Then, decide on your email campaign frequency. You may think a few emails per week is the wise decision now that you’ve built such a large email list, but in reality, it’s not the right way to increase conversion rates. Determine your email marketing strategy before you begin to decide how many messages per week or month is going to give you the results you need.
You could even offer to your subscribers to choose the frequency of their emails in order to make sure you don’t deter someone with too many messages. Sometimes, just twice a month is the perfect amount to grab your customers’ attention while not overwhelming anyone with too many emails.
Use these tips to resurrect your email marketing campaign.