Yelp is the resource many consumer turn to when they want to read reviews on a business. Everything from web hosting to restaurants are found on Yelp.
As a business, you can leverage Yelp to grow your business. Here are some of the easiest ways you can use this very powerful site to grow a brick-and-mortar or online business.
Actually Design Your Profile
Did you know, you can find and claim your business on Yelp? They allow you to design your business profile page, which allows you to provide accurate information for your business. You can even choose the category you want to be listed in, add store hours, payment methods and more.
It may seem tedious, but adding your information to your Yelp business profile makes a difference. By adding a little bit of info about the business, along with other information, you will have the ability to draw in more customers.
Images are very powerful and a great way to dress up your Yelp profile. You can add images to show off your products, your success or anything else you want. At least 12 pictures are recommended with a mixture of business and action shots.
Whether you add headshots of important employees, customers in action or just pictures of your products, people will respond better when they can see what you do. This is a must for anybody wanting to use Yelp to grow their business.
Encourage Reviews and Respond to Customers
Interacting on Yelp will make a huge difference. However, you don’t want to be a jerk and respond to complaints with negativity. Take the criticism given and use it to improve your business.
You cannot blatantly ask customers for reviews, but you can encourage them to leave feedback. You can include a Yelp button on your website and even put it on business cards for all to see. Another powerful way to encourage reviews is by including Yelp in your newsletters and special offers.
When you respond to customers on Yelp, you take the review process a step further. You want to set aside time every week to respond to the good and the bad. This helps you connect with customers and make them feel a sense of loyalty to your company. Remember, the way you treat them on Yelp will make a difference, so always be kind with your responses.
Handle complaints with professionalism and make sure you acknowledge the complaint. Do what you can to fix the issue and make them happy. This could lead to more business and they may just be so impressed they refer others to your business.
Use the Paid Option
Yelp provides a paid account option for business owners. This option allows you to set up a slideshow, highly positive reviews and create ads that will appear in the search results and on competitors’ pages. Many businesses have found great success by using the paid account option from Yelp.
These are just a few of the many ways you can use Yelp to help you grow your business. It’s a very powerful tool and any business can make it a great way to drive new customers and repeat customer to their business.