Google has been known to me penalize websites when they don’t adhere to the policies of the search engine. If you want to enjoy high ranking on Google now and for the long term, you need to understand how to avoid Google Panda penalties. Here are a few ways to keep these penalties from ruining your website ranking.
Reader comes First Always
Writing for the search engines isn’t a smart idea anymore. Instead, you want to write for the reader. Your content must provide something useful for the reader or it won’t matter what the search engine robots think. Avoid stuffing keywords or using bad links or you will likely be penalized.
Your content should always provide real value and should fulfill the promises of the title. With reader-centric content, you will grow your site naturally, which means better search engine rankings, more social shares and increased traffic.
Remove or Upgrade Low-Quality Content
If you have any low-quality content on your website, you need to remove it or upgrade it. There’s no room for bad content anymore. Whether it’s riddled with spelling and grammar mistakes, reads poorly, was written by someone with poor English skills or contains keywords stuffed throughout, it needs to be fixed or removed.
Go through all old content and heck to see how well it’s written and how it’s optimized. Even a page or post from five years ago may be hurting your overall search ranking if it’s low-quality content.
Get Rid of Duplicate Content
Duplicate content is one of the fastest ways to end up with a penalty from Google Panda. If you want to avoid these penalties, you need to remove duplicate content. There are a few ways you can go about removing the content including:
- Hire a writer to re-write the duplicate pages to make them unique.
- Use a 301 redirect to the original page.
- Simply delete the duplicate content.
Make User Experience Your Main Focus
Just as you should focus on the reader with your content, your website should focus on user experience, too. You want to make sure your site is clean, easy to navigate and doesn’t contain too many ads. Cluttering the sidebar isn’t a great way to make Google happy. Instead, use a minimalistic approach to improve the user experience.
Speed up Your Site
Speed plays a factor in search engine rankings. If your site loads very slowly, you may end up with a Google Panda penalty. However, it’s not hard to speed up your site.
By using caching software, compressing images, removing unused plugins and avoiding Flash, you can speed up your site quite a bit. If you are using WordPress, you can increase your speed with simple plugins. Of course, the right hosting company will also make a difference.
If you want to avoid the potential of a Google Panda penalty, use the tips above to create a website/blog users love. Focus on the reader in content and the user with design and you will be well on your way to a more Google-friendly website.