There is a lot of steps you must take to have a blog that is successful. Designing and promoting are just two parts that play an important role. To truly understand if your blog is successful, you need to track the value of your blog content.
When you track the content on your blog, you can see what type of coverage it is getting. This will include social media, inbound links and visitors that turn into sales or sign ups. All of these things will help drive traffic to your website. Here are some tools that can help you analyze the success of your blog.
Google Analytics is completely free, and very robust in its offerings. You will get a detailed look at how your blog is preforming. It is a web-based program that will provide key elements when it comes to the content of your blog. These include keyword searches, time spent on your site, and how a visitor came to your site.
When you know what your readers are interested in, you will be able to create valuable information. You will get two different views, which includes raw numbers and simple charts. These will help you see the big picture, and decide which direction to take your blog. Results can be categorized by new, returning, referral, location and much more. You will want to look at the analytics of your site on a routine basis. This will give you an understanding of trends, as well as why others come to your site.
Buffer For Business
This tool is multifunctional, and offers social media scheduling. However, it is also a good analytics tool, and works with Google Analytics. Tracking your social media success will be done with ease. Buffer For Business works with Facebook, Twitter, Pinterest, Google Plus and Linkedln. It will give you the ability to see what post are receiving the most shares. If you choose, you can receive this analysis in a report each week.
Scheduling your content will keep your blog on track with social media. Plus, you will be able to see what material is popular on each platform. A UTM tracking code can be set, and it will show your Google Analytics with your Buffer For Business analysis.
This tool can be used for analysis and create content. It gives you the ability to share posts through Buffer. Scoop It can track visitors, views, comments, and shares. You will gain an inside look at what people are looking for, and this will help you create content more efficiently. These tools are a great way to stay in touch with market trends.
This powerful tool is a one stop shop for social media, analytics, marketing and sales. Cyfe gives you an easy way to control and analyze content by providing you with quality organization options. This web tool can analyze numerous sites, provide real time reports and allows you to customize the way you look at it.