Social media marketing is one of the most powerful ways a business can grow in today’s environment. In fact, many businesses use social media marketing as their only form or major form of marketing. Some businesses were even born out of a social media post going viral.
The right platforms, profiles and messages can land you thousands of visitors and a growing community surrounding your company. You don’t want to make the mistake of only sharing promotional ads on your social media accounts, however. Here are a few types of popular social media posts and how your business can use them.
While you don’t want to turn your social media accounts into a live feed of promotional ads, you do want to promote your business from time to time. These types of posts are the most popular for small business, but they are not the most popular for those following the business. These are the “we are having a huge sale”, “read our blog”, “look at our new hot product” and “discounted prices now offered” types of posts.
These posts can be very helpful when informing followers and fans of new services or products. However, nobody wants to hear about this type of thing all of the time. When all you do is post promotional ads, it becomes much like watching a TV channel with infomercials running 24/7.
Use promotional posts sparingly. Only about 20% of your posts should be promotion-based and most of your promotions should fit with holidays and other times of the year when sales are normal.
Blog Sharing Posts
One of the most powerful ways you can gain friends, fans, followers and visitors is by sharing your blog articles on social media. This is a very popular type of post and you should always share blog posts on your social media accounts.
Creating and sharing your own content is a great way to give off an impression that you are an expert in your industry. you can quickly become the voice they turn to by providing industry advice and content your readers can actually use.
Conversation Starting Posts
When your social media starts to feel one-sided, you can use posts to create a conversation. These can be all types of things, such as a survey, asking a question, asking for reviews and other ways you can give permission for people to post on your page. This is a great way to get a conversation going and build comments on your social media.
News Sharing Posts
When news in your industry is released, you can share it on your social media. This is a good way to provide value to your readers and give them the ability to keep up with what’s going on in the industry.
Sharing Other Blog Content Posts
Maybe there are blog posts that compliment your industry, products or services, but they are not your blog posts. Not only will your readers enjoy the content, but you will also start to build a relationship with the company you share content from. this is a great way to build partnerships and offer more usable content to your readers.
If you want to use social media as a huge source of marketing for your business, these are some of the types of content you should share. Make sure you are not just promoting, but providing value and you will be able to grow your followers and fans.