(The Hosting News) – The start of 2012 brings with it a new factor that could possibly change the way people look at web addresses forever: The ability for websites to use their own customized gTLDs.
What’s a gTLD? It’s the domain suffix included at the end of a web address (such as .com, org, etc.). With IANA (Internet Assigned Numbers Authority) operator ICANN’s acceptance of a customized gTLD platform, website operators now have the ability to make up their own gTLD.
For example, if a website operator wanted to use their company name as a gTLD, then that’d be possible. Of course that pends the approval of the customized gTLD by ICANN, which begins the application process for the domain suffixes today.
The internet oversight organization initially agreed to the application process in June of last year following approval from ICANN’s Board of Directors. After the move, ICANN CEO Rod Beckstrom stated, “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script.”
“We hope this allows the domain name system to better serve all of mankind,” Beckstrom continued.
Simply applying for your own customized domain extension would not necessarily be described as easily affordable. Submitting an application comes with a price of $185 thousand dollars.
ICANN has also set up a program where those in developing economies can pay a significantly smaller amount, set at $47 thousand.
Those looking to have their own customized domains considered can do so through the TLD Application System (TAS), set up by ICANN for the application process.
Despite the matter, ICANN’s acceptance of customized gTLDs does not come without controversy. Just last month, the U.S. Federal Trade Commission expressed concern to ICANN on the issue, especially how the matter would affect Internet spamming. In its letter, the FTC stated, “A rapid, exponential expansion of gTLDs has the potential to magnify both the abuse of the domain name system and the corresponding challenges we encounter in tracking down Internet fraudsters.”
Along with expressing the concern, the FTC also presented ICANN with a variety of recommendations on how to combat issues it sees as possibly problematic.
ICANN’s application process is set to continue until the 12th of April. Meanwhile, this year will also usher in a new leader for ICANN. Current CEO Rod Beckstrom will step down from the organization following the completion of his term in July. For more information on ICANN’s application process, view a press release here (icann.org).