(The Hosting News) – Hate having to enter Captcha to simply verify the fact that you’re a real person? If so, you’re not alone.
According to a BBC report on Wednesday, top ticket sales source Ticketmaster recently ditched the platform, opting instead to rely on what’s described as a “simpler system.”
Captcha uses randomized distorted letters and or numbering to verify a user following the entering of sensitive information via a web form.
Replacing the usual captcha for Ticketmaster is a new system in which users are asked to replicate particular famous phrases that actually make sense.
Captcha dates back to 2000 when it was developed at Carnegie Mellon University in Pittsburgh, Pennsylvania. It’s been used to successfully block against spam and even hacking bots which could otherwise automate web form data.
And despite success, it hasn’t necessarily received a liking from online users who are required to use it. To many, figuring out the distorted text is a nuisance and something that requires time along with some unsuccessful submission attempts.
“It is generally speaking the one of the most hated pieces of user interaction on the web,” commented Aaron Young of consultancy group Bunnyfoot in the BBC’s report.
Ticketmaster has signaled web visitors are appearing more satisfied after the Captcha ditch. Now it only remains to be seen if others will follow suit.