Many companies have decided to move their web-based platforms and applications into the cloud. The term cloud computing has become so popular that even those who do not know what it means have at least heard of it. Despite that popularity, while many companies are comfortable moving their web presence to the cloud, they may still be reluctant to move internal applications, such as customer relationship management (CRM) software.
Is it a smart move to use cloud-based CRM? Cloud vendors would obviously answer with a resounding yes. They say it will save you money, eliminate the need for high-powered servers and infrastructure, and also allow you to reduce the amount of time tech staff have to spend maintaining it. Moreover, everyone in your company will have access to the CRM system whenever and wherever they need it.
Those who might be opposed to it would remind you that you would be trusting the security of your applications in the hands of a third-party vendor or one of their hosting partners. You will also be required to have a web connection anytime you need to use your CRM software. And you will be tied into a subscription price for as long as you continue using the software and may not be able to easily migrate away, should you desire or need a change.
Ultimately, the decision you make will be based on economic, technical, and business process-related factors. If your company simply cannot afford to purchase the equipment necessary to run CRM software in-house, the cloud may be your only option. On the other hand, if you have all of the infrastructure in place and maybe even want to maintain your own version of an open source CRM system, an on-premise or hosted solution may be better for you.