(The Hosting News) – When Brad Canham, VP of Sales & Marketing at Dotcom-Monitor attended HostingCon last month, he again saw the hottest topic as Cloud. And while that may be unsurprising, Canham recently pointed out in a blog post via InterWorx that the much discussed issue “can over-shadow equally important things.”
Well, like what? One such topic pointed out by Canham is the SMB market in terms of which “opportunity track” hosting companies should be on.
He points to AWS (Amazon Web Services) as an “undeniable force in the market” and emphasizes that one big problem remains. “The net result of everyone having ‘the Cloud” is that SMB host providers will still have their primary problem, which is focusing on the right market opportunity with the right resources.”
Canham also says additional simple levers exist which are “most effectively leveraged only by SMB hosting providers. “The key advantages SMB host providers have are niche characteristics, things like hyper-local, vertical market focus, and relational expertise. However, these characteristics don’t scale well, meaning large hosting providers typically can’t offer what SMB host providers can excel at. The first step to executing on that niche strategy for SMB host providers is, as Steve Jobs once said, getting “your thinking clean,” he explains.
To view Canham’s fascinating post, visit Interworx.com here.