(Ping! Zine) – Offering numerous seamless Facebook integration features, MailChimp was the first self-service email marketing provider that made it possible for users to add a Facebook Like button to email campaigns. Since launching the Like merge tag option in mid-July, MailChimp reports 125 million emails have included the Like button to date.
Helping to increase the impact of its users’ messages by combining email marketing with social networking, MailChimp makes it simple for its users to maximize the power of Facebook. Not only can users incorporate the Like button in email campaigns, but they can also add a signup form to their Facebook page; auto post email campaigns to a Facebook page; track who “Likes” their campaigns; use merge tags to pull Facebook information directly into campaigns; add Facebook comments to campaigns; and create Facebook event templates for campaigns. MailChimp’s social integrations also make it easy for users to share campaigns across their personal and business social networks, while the Social Share merge tag allows their personal subscribers to easily share campaigns on their Facebook Walls.
“Email marketing can be a one-way conversation at times. We don’t think it has to be. We are always looking for strategies to help our users get immediate feedback from their subscribers, while keeping them engaged and continuing the conversation to foster deeper relationships. Our social media integration tools are just one example,” says founder and CEO Ben Chesnut.
For more information on MailChimp, visit http://www.mailchimp.com.